Chandni
Founder & creative directorBrand strategy · Art direction · Amazon
Hoonar was started by Chandni Parchani after 10 years in the industry. She has worked inside agencies as a designer, a manager and a creative head, so she knows what a founder needs to make a real visual impact. As creative director, she leads the ideas and owns every account. Around her is a crew that covers every craft, sped up by AI tools and finished by designers.
Most recently, we were the design team on an Amazon Hive project, building the full design system with a partner agency.
Brand strategy · Art direction · Amazon
Brand strategy · Copywriting · Content
Websites · Apps · Landing pages
Identity · Packaging · Print
AI video · Reels · Product films
Product shoots · Brand films
Hoonar grows with its partners. Designers, editors, illustrators, writers and strategists who care about ideas, not just output.














